It starts with raw materials.
Transformers rely heavily on copper, CRGO electrical steel, and transformer oil — and all three have become unpredictable.
Copper prices have been fluctuating sharply due to supply constraints and global uncertainty. CRGO steel, which is already produced by a limited number of manufacturers worldwide, has seen both price increases and supply challenges. And transformer oil continues to move with crude oil volatility as we are already aware
Then comes the supply chain pressure.
Shipping disruptions driven by escalating tensions between the US and Iran—especially around critical chokepoints like the Strait of Hormuz—have resulted in extended transit times and increased freight costs. Container availability continues to fluctuate, making delivery timelines that were once predictable far less reliable.
In an industry where projects are time-bound, even a small delay in transformer supply can push entire projects back by months.
Naturally, this reflects in pricing.
We understand it can be frustrating when prices change between inquiry and order. But in today’s environment, holding long-term fixed prices comes with significant risk.
That’s why many manufacturers, including us at Pooja Electrotech, are moving toward shorter validity periods and more transparent discussions around material cost variations. It may not be ideal, but it’s a more honest and practical approach for both sides.
So how is the industry adapting?
The focus has shifted from reacting to disruptions to preparing for them.
- Diversifying suppliers instead of depending on a single source
- Building stronger vendor networks across regions
- Maintaining strategic inventory to avoid sudden shortages
What once seemed like extra cost is now proving to be a key strength.
And interestingly, this is also creating opportunity.
India is steadily emerging as a strong manufacturing base. With a large domestic supplier ecosystem, competitive costs, and increasing focus on the energy sector, global buyers are beginning to look at India more seriously.
At Pooja Electrotech, we’ve seen a noticeable rise in international enquiries — markets that traditionally depended on other regions are now exploring Indian partners.
Looking ahead, one thing is clear:
Uncertainty is not going away anytime soon.
The manufacturers who will stay ahead are the ones who adapt — by building resilient supply chains, staying transparent with customers, and planning for volatility instead of reacting to it.
That’s the approach we believe in at Pooja Electrotech — and it’s a conversation the entire industry should be having.
